14. Focus On The 80/20 Principle In Sales And Marketing

Income and Business

Paired book: 80/20 Sales And Marketing by Perry Marshall.

Course outline

Module 2: Income and Business

10. Increase Your Income Through Increments And Surges
11. Double Down On Your Marketing
12. Alleviate A Frustration Experienced By A Large Group Of People Who Are Willing To Pay Enough To Make It Worth Your Effort
13. Build A Contagious Culture In Your Business And Marketing
14. Focus On The 80/20 Principle In Sales And Marketing
15. Leverage The Law Of Reciprocity
16. Develop A Fixity Of Your Purpose
17. Offer High-Ticket Items Or Deal In High Volume Sales Or Both (Part 1)
17. Offer High-Ticket Items Or Deal In High Volume Sales Or Both (Part 2)
18. Only Deliver The Highest Quality Product Or Services And From There Constantly Improve (Part 1)
18. Only Deliver The Highest Quality Product Or Services And From There Constantly Improve (Part 2)
19. Be A World-Class Expert In Your Business
20. Apply The 10X Rule To Your Planning

Show all modules

Module 1: Mindset and Money

1. Think A Million
2. Choose A Business That Can Make $1,000,000
3. Understand The 4 Types Of Money: Income, Profit, Flow, Equity
4. Put All Your Eggs In One Basket And Guard That Basket
5. Build A Business
6. Your Business Must Solve A Problem
7. Who Has Your Money
8. Don't Save For A Rainy Day, Save To Invest
9. Track And Focus On Your Net Worth

Module 3: Partnerships and Persistence

21. Create The Definiteness Of Your Vision
22. Seek Out Strategic Partnerships And Affiliates
23. The Power Of Partnerships
24. The Power Of Stick-to-it-iveness
25. The Power Of Outsourcing
26. Study The People And Businesses Performing The Way You Want Yours To Perform
27. Steadiness Of Your Faith
28. Learn To Love Dealing With Large Amounts Of Money And The People Who Have It
29. Own 100 Percent Of Your Results
30. Learn How To Attract The Right Mentors For Your Goals
31. When Setting Sales Goals, Go For No

Module 4: Operating Habits

32. The Point Is Not To Work, It's To Generate Income
33. Start Your Business To Sell Your Business And Get Rich
34. Accept What Can't Be Changed And Create An Advantage
35. Create An Awesome Team Around You
36. Be Impeccable With Your Word
37. Depth Of Your Gratitude
38. Sell Your Product Before You Build Or Create It
39. How You Do Anything Is How You Do Everything
40. Create Keystone Habits
41. Create An Environment That Will Force You To Grow
42. Give The Impression Of Increase And Advancement
43. Understand The Power Of Demographics

Module 5: Assets and Mastery

44. Systematize Your Business So It Works Without You
45. Invest In Assets That Increase Time, Energy Or Income Streams
46. Simplify Your Life And Business
47. The Law Of Hyper-Focus
48. Know Thyself: The Power Of Personality Assessments
49. Seek To Understand, Then To Be Understood
50. Never Give Up
51. Learn To Love Solving Problems For People And Getting Rich Doing It
52. Sharpen The Saw

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