Day 5: Content Creation, Start A Conversation

Publishing good content is one thing; producing and distributing it consistently is another. That is what a content creation strategy is for. It should cover not only why you are making content but how you will make and distribute it.

Research

1. Use audience polls. Polls are a quick way to find out what your audience is actually struggling with.

2. Use analytics. Your own analytics will tell you more about who is already paying attention than guesswork will.

3. Do keyword research. Keywords matter for blog posts, captions, video descriptions and hashtags alike. Useful tools: Google Keyword Planner, Google Trends, Google Search Console.

Strategy

4. Brainstorm ideas. Write down every theme and subject you think will land, then research each one.

5. Audit what you already have. Find your best and worst performing pieces. That tells you which topics, formats and channels are worth more of your time.

6. Outline a content calendar. A calendar keeps you consistent, which matters more than any single post.

Tactics

7. Vary the format. Video, audio, infographics, short posts. What you choose depends on your audience, your aim and your budget.

8. Include a call to action. Every piece should ask for something, even if it is only a reply.

9. Curate relevant content. Watch what is being talked about in your niche and find ways to take part.

10. Host interviews and sessions. Interview people worth hearing from, then reuse it as a post or a clip. Live sessions tell you what your audience needs.

11. Use content from your audience. Publish real testimonials and reviews. Encourage people to share their own.

12. Reply in your comments. Conversation in the comments is content.

13. Take photographs with people, and say what they are good at. It costs nothing and it builds the relationship.

In short

Identify who you are talking to and what they search for, build a calendar, use more than one format, reuse what you already have, and put it where your audience actually is.

_Note: this lesson has no video. The recording that sat here in the source is titled "Day 5 Mission - Creating Your Lead Magnet & Lead Capture Form" and teaches Day 8's subject, which Day 8's own video already covers._