Day 14: Week 2 Reflection

You have reached the end of Week 2. Take the time to look back.

• What did I do right this week?
• Where are my biggest opportunities for growth?
• What is the one thing I could do next week that would make everything else easier or unnecessary?

Today is also a good day to catch up on anything unfinished.

Ideally, by now you have

1. Engaged with 140 people who fit your avatar
2. Added 56 prospects to your database
3. Made at least 14 posts
4. Read 140 pages or minutes of a suggested book

Week 2 recap

Mission 8, lead magnet and database: choose your buyer persona, identify your value proposition, name the lead magnet, choose its format, build it.

Mission 9, message and landing page: a unique selling proposition, a hero image or video, the benefits of your offering, social proof, one conversion goal.

Mission 10, text and email: attach a piece of content, reference a mutual connection, offer a customer review, send a case study, provide a practical suggestion, and simply reply.

Mission 11, local and virtual events: come with a clear goal, have relevant conversation starters, introduce yourself to someone more senior than you, ask people about themselves, ask for what you want while being clear it is mutual, and leave a conversation gracefully.

Mission 12, referrals: ask directly, focus on your best clients, provide value, start before the project ends, get your details on their phone, create referral materials, add a recommend-a-friend option, agree any fees in writing, follow up, ask clients to follow your group, join a referral group, build relationships both ways.

Mission 13, closing: do your research, identify the right offer, set expectations, focus on the solution, handle objections, ask for the sale, follow up.