Day 7: Week 1 Reflection

You have reached the end of Week 1. Before Week 2, take the time to look back.

• What did I do right this week?
• Where are my biggest opportunities for growth?
• What is the one thing I could do next week that would make everything else easier or unnecessary?

Today is also a good day to catch up on anything you have not finished.

Ideally, by now you have

1. Identified your avatar
2. Determined your messaging and branding
3. Crafted your irresistible offer
4. Cleaned up your social media profiles
5. Started a content creation strategy
6. Started driving traffic to your business
7. Engaged with 70 people who fit your avatar
8. Added 28 prospects to your database
9. Made at least 7 posts
10. Read 70 pages or minutes of a suggested book

Week 1 recap

Mission 1, Skinny Avatar: look at your current client base, consider their habits, identify their goals and their fears, work out how they decide, ask who you actually want to work with, and establish what they need.

Mission 2, messaging and branding: mission, vision statement, values, positioning statement, differentiators, value propositions, voice, slogan, elevator pitch.

Mission 3, your irresistible offer: be clear, offer great value, deliver a discount or premium, explain the offer, require immediate response, include a strong call to action, reduce the buyer's risk.

Mission 4, profiles and your Facebook group: update bios, banners and backgrounds, organise your following, review competitors, check sharing buttons, set goals. Then create the group, choose settings, upload a photo, finish the settings, post, promote.

Mission 5, content creation: polls, analytics, keyword research, brainstorming, auditing, a calendar, varied formats, a call to action, curation, interviews, content from your audience.

Mission 6, drive traffic: give your presence personality, fine-tune profiles, make posts stand out, tag people, use hashtags, comment thoughtfully, repurpose content, break your own news, experiment with captions, teach, hold a position, show up consistently.